Understanding and assessing various aspects of consumer behavior is one of the key factors to effective marketing, sales and customer satisfaction.

 

The knowledge of individual preferences related to a respondent’s personality can be leveraged to create more effective marketing campaigns and increase sales. For example, once you know your customer segmentation by personality type, you can create personality type – specific messaging your customer audience will naturally resonate with. Based on the famous Carl G. Jung approach to personality type, HumanMetrics JTPW™ instrument gives the ability to assess customer preferences and attitudes toward buying services and goods.

 

HumanMetrics JTPW™ psychographic profile covers such areas as buying behavior, receptivity to marketing methods, purchasing drivers, attitudes, travel habits, career choices, investment strategy and more.

Customers and marketing research companies are welcome to contact us regarding development of psychographic profiles specifically designed for customer’s area of interest.

 

We have partnered with a number of research companies to help you increase the effectiveness of your marketing campaigns with the following package