January 18, 2017  

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Psychographics

Understanding and assessing various aspects of consumer behavior is one of the key factors to effective marketing, sales and customer satisfaction.

The knowledge of individual preferences related to a respondent’s personality can be leveraged to create more effective marketing campaigns and increase sales. For example, once you know your customer segmentation by personality type, you can create personality type – specific messaging your customer audience will naturally resonate with. Based on the famous Carl G. Jung approach to personality type, HumanMetrics JTPW™ instrument gives the ability to assess customer preferences and attitudes toward buying services and goods.

Personality Type Data for Better Targeting

Add personality type data to your sample or database

Incorporate Humanmetrics Jung Briggs Myers personality type data into marketing databases and predictive models. Improve targeting by segmenting consumers based on their personality type. Personalize marketing and sales messages to better resonate with personality types of consumers.

Marketing database companies, survey companies, and their clients can enhance their products and services by incorporating Humanmetrics personality type data into their databases and predictive models. Improve targeting and campaigns by segmenting consumers based on their personality type and personalizing marketing and sales messages so that it better resonates with consumers with different personality types.

By using Humanmetrics psychometric online survey tools such as the Jung Typology Test™ (JTT™)survey, you can add the following data and scores to your sample:

  • The 4-letter personality type based on Jung and Briggs Myers typology, such as ENTJ, INTP etc (16 categories)
  • Extraversion-Introversion score
  • Sensing – Intuition score
  • Thinking – Feeling score
  • Judging – Perceiving score

Additional variables are available upon request. Use personality type and core behavioural attitudes variables to enhance your marketing database product, add behavioural predictors to your model, segment your data by consumer’s personality type and personalize marketing and sales messages so that they better resonate with consumer.

Click here to contact us for a quote and more information.

High Level Guidelines for Marketing and Sales Communication Style

The table below summarizes what communication style would be preferable when communicating to various personality types.

ESTJ, ISTJ, ESTP, ISTP (the "ST" people) ENTJ, INTJ, ENTP, INTP (the "NT" people)
  • Be specific, confident, well-reasoned
  • demonstrate immediate advantages, profit
  • provide examples; use visual aids.
  • Be specific, well-reasoned; use visual aids, diagrams
  • use concepts, theories
  • appeal to intellectual capabilities
  • give them a challenge
  • show how the problem in hand or subject of communication fits into the "big picture"
ESFJ, ISFJ, ESFP, ISFP (the "SF" people) ENFJ, INFJ, ENFP, INFP (the "NF" people)
  • Be supportive, expressive, and confident
  • provide examples; demonstrate immediate advantages, profit
  • appeal to feelings and emotions
  • Be expressive, well-reasoned
  • use visual aids
  • use concepts, theories
  • appeal to their intuition
  • give them a challenge
  • show how the problem in hand or subject of communication fits into the "big picture"

Humanmetrics Personality Type Data Set

A sample collected by Humanmetrics. Project personality type data onto your database.
Use personality type as a predictor.

Humanmetrics personality type data set includes the following variables.

Personality type data:

  • The 4-letter personality type based on Jung and Briggs Myers approach, such as ENTJ, INTP etc (16 categories)
  • Extraversion-Introversion score
  • Sensing – Intuition score
  • Thinking – Feeling score
  • Judging – Perceiving score

Geography and demographics:

  • Respondent’s geography (Country, State/Province/Region, City, DMA or Metro code, ZIP/Postal Code)
  • Gender
  • Age group
  • Occupation
  • Level of education
  • Marital status
  • Ethnicity
  • Political preference

Technology:

  • Platform (OS, Browser, Mobile)
  • Respondent's internet service provider name

Additional questions/variables can be added as a special order. The data sets include respondents from US, Canada, United Kingdom and Australia. Click here to contact us for a quote and more information.

Interested in implementing personalized marketing and sales campaigns?

A complete solution

We have partnered with consumer analytics companies in the US, Canada and the United Kingdom to help you increase the effectiveness of your marketing and sales campaigns with the following package:

  • Complete psychometric assessment on a sample of your consumers to obtain personality type and core behavioral scores
  • Perform customer segmentation analysis based on psychographic profiles of your consumers
  • Provide specific brands analysis and/or competitive analysis
  • Obtain psychographic profiles for the segments. Click here for a sample psychographic profile
  • Create personalized messaging and sales pitch for each segment

Click here to contact us for more information.

  
 
                                        
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