Buying Behavior Profile Sample

Based on Jung's typology and Humanmetrics JTPW™ Personality Radar

The knowledge of consumers' core behavioral preferences and values can be effectively used to personalize and fine-tune marketing and sales, increase probability of sales and customer satisfaction. For example, once you know your customer segmentation by personality type, you can create personality type – specific messaging your customer audience will naturally resonate with. Based on the famous Carl G. Jung approach to personality type, JTPW™ assessment tool provides the ability to evaluate consumers' preferences and attitudes toward purchasing services and goods.

Personality Type - INTJ

Buying Behavior

Receptiveness to Marketing

• Not receptive to broadcast advertising
• Moderately sensitive to brand characteristics
• Moderately receptive to deals and promotions
• Sensitive to company's image

Purchasing Drivers

• New trends
• An opportunity to fulfill consumer's goals and ideas
• The currently possessed item is no longer usable

Purchasing Attitudes

• Brand popularity is not critical
• Values functionality and features
• Trusts expert opinion and customer reviews
• Is annoyed by salespeople's pressure
• Likes to have alternatives to choose from 

Important Brand Characteristics

• Purposefulness
• Novelty
• Reliability
• Ease of use
• Reasonable price

Risk Tolerance*

• Moderately high

Preferable Communication Style

• Be specific and well reasoned
• Use of visuals is o.k.
• Challenging and appealing to intellectual abilities is o.k.

* Risk Tolerance index may be used to assess respondent’s attitude toward investing into future income, and potential interest in insurance products.

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