Buying Behavior Profile Sample

Based on Jung's typology and Humanmetrics JTPW™ Personality Radar

The knowledge of consumers' core behavioral preferences and values can be effectively used to personalize and fine-tune marketing and sales, increase probability of sales and customer satisfaction. For example, once you know your customer segmentation by personality type, you can create personality type – specific messaging your customer audience will naturally resonate with. Based on the famous Carl G. Jung approach to personality type, JTPW™ assessment tool provides the ability to evaluate consumers' preferences and attitudes toward purchasing services and goods.

Personality Type - INTJ

Introverted	Intuitive	Thinking	Judging
50%	75%	20%	10%

Buying Behavior

Receptiveness to Marketing

Not receptive to broadcast advertising
Moderately sensitive to brand characteristics
Moderately receptive to deals and promotions
Sensitive to company's image

Purchasing Drivers

New trends
An opportunity to fulfill consumer's goals and ideas
The currently possessed item is no longer usable

Purchasing Attitudes

Brand popularity is not critical
Values functionality and features
Trusts expert opinion and customer reviews
Is annoyed by salespeople's pressure
Likes to have alternatives to choose from

Important Brand Characteristics

Purposefulness
Novelty
Reliability
Ease of use
Reasonable price

Risk Tolerance*

Moderately high

Preferable Communication Style

Be specific and well reasoned
Use of visuals is o.k.
Challenging and appealing to intellectual abilities is o.k.

* Risk Tolerance index may be used to assess respondent’s attitude toward investing into future income, and potential interest in insurance products.

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