Buying Behavior Profile Sample
Based on Jung's typology and Humanmetrics JTPW™ Personality Radar
The knowledge of consumers' core behavioral preferences and values can be effectively used to personalize and fine-tune marketing and sales, increase probability of sales and customer satisfaction. For example, once you know your customer segmentation by personality type, you can create personality type – specific messaging your customer audience will naturally resonate with. Based on the famous Carl G. Jung approach to personality type, JTPW™ assessment tool provides the ability to evaluate consumers' preferences and attitudes toward purchasing services and goods.
* Risk Tolerance index may be used to assess respondent’s attitude toward investing into future income, and potential interest in insurance products.
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